Archive for March, 2011
In Defense of Advertising
People say love makes the world go ’round. I disagree. I think advertising does. Sound strange and unromantic? Sure. But it’s true. Here’s why: Ads are the reason your local radio stations have always been free; they’re why newspapers cost only 50 cents. And it’s why there are 25 free apps on your smartphone right [...]
Read Full Post | Make a Comment ( 1 so far )Poor Book Marketing…
Seth Godin recently wrote about the poor marketing skills of some book publishers. It reminded me of something I experienced a while back. The following is a true story. In late 2009, hubby and I visited Los Angeles. The trip was part vacation and part business. While there, we decided do something we’d never done: [...]
Read Full Post | Make a Comment ( 1 so far )Typography 32 – sneak peek
Here’s a treat for all the font lovers: a sneak peek at next year’s cover of Typography 32. This annual book features the winners of the Type Directors Club competition. Each year, TDC selects a new designer to create the book. This is one of our favorite projects because it allows us to work with [...]
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