A sneak peek inside The Big Book of Packaging

Posted on August 2, 2010. Filed under: Uncategorized |

The Big Book of Packaging

Although it won’t be in stores until Spring 2011, we’re busy designing the interior page layout for The Big Book of Packaging. (Can you think of anything more fun? We can’t.)

There will be five chapters: Food & Beverage, Health & Beauty, Home & Garden, Technical and Misc.

These chapters sound nice, don’t they? But – let’s be honest – that’s pretty standard stuff for a book on product packaging. Which is why we love designers. Because the folks at

Anderson Design Group (who design all of the books within the “Big Book” series) took our  ho-hum chapter titles and turned them into something loud, proud and just plain fun. (And created a color scheme for each chapter at the same time.)  So smart.

Table of Contents

The largest chapter is Food & Beverage. In fact, we received twice as many submissions to the Food & Beverage chapter than any other. And a  surprisingly high number of those submissions were for alcoholic beverage packaging (which made use long for the days when entrants had to ship us an actual sample.) Here are some sample pages:

There will also be 12 case studies in the book, like this one….

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[…] to announce that one of our packaging design projects will be featured in the upcoming book, The Big Book of Packaging. Produced by Crescent Hill Books, the book will be published by HarperCollins Publishers in Spring […]

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