A sneak peek inside The Big Book of Packaging
Although it won’t be in stores until Spring 2011, we’re busy designing the interior page layout for The Big Book of Packaging. (Can you think of anything more fun? We can’t.)
There will be five chapters: Food & Beverage, Health & Beauty, Home & Garden, Technical and Misc.
These chapters sound nice, don’t they? But – let’s be honest – that’s pretty standard stuff for a book on product packaging. Which is why we love designers. Because the folks at
Anderson Design Group (who design all of the books within the “Big Book” series) took our ho-hum chapter titles and turned them into something loud, proud and just plain fun. (And created a color scheme for each chapter at the same time.) So smart.
The largest chapter is Food & Beverage. In fact, we received twice as many submissions to the Food & Beverage chapter than any other. And a surprisingly high number of those submissions were for alcoholic beverage packaging (which made use long for the days when entrants had to ship us an actual sample.) Here are some sample pages:
There will also be 12 case studies in the book, like this one….